H&M presents Lana del Rey

Somehow Lana del Rey's collaboration with European high street giant H&M seemed to slip under the radar (for me at least) until a day or so again, when browsing on the H&M website I came across the campaign images. New to the music and fashion worlds she may be, her iconic look has cemented her as one to watch and I am a big fan of her music, not to mention that amazing mane of hers (serious hair envy!).

Have a glance at a small selection of her model shots for the range, the final one being my favourite.

Jumper, £19.99

Biker jacket, £24.99

Jumper, £29.99

Trousers, £9.99

The collection isn't exactly anything out of the ordinary for H&M but the soft pastel knits, white separates and floral notes are wearable and invoke Lana's retro pin-up style. And all at H&M's reasonable prices of course - check out the rest of the collection in store and online.

Lots of love for Lana from me I must say. My eyes are on the pale mint slouchy cable knit jumper. Thoughts?

Images from www.hm.com